3 steps to better connecting your images to your audience this Sunday

Having been a part of the church world for a while now, I’ve gone back and forth, and back again on what I like to see in my visuals when leading worship.  I see a time and place for each, and stylistically the sky is the limit when allowing God to use you as a vessel to be creative and express God’s beauty.  Here, I’ll briefly go through 3 steps to maximize your connect-ability to your audience.

1)  Start with the end in mind.   What do you hope to accomplish by the images being shown.   Many churches I’ve worked with have just come out of a Romance or Love series in February.  I see the added value to connect the worship backgrounds, as well as the series theme within both the worship and the spoken word.  Ask the question, what do you want the “walk away” to be after this experience?

2)  Create localized content.  If you are in an original series that only your church is doing, try your hand at creating original content, not just for the lyrics, but for the Pastor’s outline, and even perhaps the announcements.  Your bumper videos or sermon starters can share these as well, including any print media or bulletins.  Try images that represent your people or congregation.   If you have a smart phone, then you’ve got enough to get started in snapping images of your localization.

3)  Relevancy to modern events.   I created the featured image of this weeks, “Blood Moon”, since it was a thing of beauty, and then I added some Tangent effects to make it more appealing to the audience I want to reach.  I love finding the humanity from a recent mission trip, or camp for background images.  Looking for localized content for Easter? How about some recent footage from last week’s “Egg Hunt”, or recreate some images of a Risen Christ that might be around the Church.  What series are you that we could brainstorm about?

These are just a few ways that I think we can expand our horizons in better connection with what we project on screen.   What would you add to the list?  Shoot me a comment

bloodmoon downtownnash

5 Comments:

  1. Great article. Starting with the end in mind eliminates sideways energy and focus.

    • Charles Shyblosky

      Its a big Sunday. I’ve heard people mention “CEO” christians, that only come out on Christmas and EASTER only. Should be an amazing Sunday!

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